'I Chose Entertainment Television to Bring Something Good to People’s Lives'
In March 2016, the CTC team took home the gold and silver medals at the 2016 Promax BDA Europe Awards, one of the largest competitions in the field of telepromotion, design, and marketing. Below, CTC Media’s Creative Director of Marketing, Irina Sosnovaya, tells Success Builder how much creativity a marketing specialist needs, how she came to intern for one of the country’s largest TV channels in just her first year of undergrad, and how to learn something new everyday on the job.
'To Work at the Economic Development Ministry, You Need Professional Training and a Very Mobile Mindset'
HSE alumnus Oleg Fomichev, who is currently Deputy Economic Development Minister of Russia, has tried to make the ministry’s work more understandable to the average Russian, and he allows those who work under him to be creative in their work with such a conservative discipline as economics. In an exclusive interview with Success Builder, Fomichev discusses what it is like working as a state official, as well as why a recent college graduate might be interested in such a field.
FIFA President Awarded HSE Sports Management Graduates
Graduates of the joint FIFA/CIES – HSE programme in Sports Management have won the FIFA/CIES Network Prize for 2016 for their 360º Academy project. The winners were awarded their prize by Gianni Infantino.
'I Wouldn't Have Grown into the Person and Businesswoman I Am Today Had I not Gone Back to School'
Coming up with a good idea for your own business is sometimes as easy as just looking at the experience you already have. After working in New York, model and businesswoman Anna Barsukova understood that any urban beauty who is always on the go desperately needs fresh-squeezed juices. This is how the Organic Religion detox bars came about. In the latest edition of Success Builder, Anna discusses why the university is more appealing than the runway and how the detox industry is growing and changing in Russia.
'I Got More from Studying at HSE than I Anticipated'
Why shouldn’t you use public Wi-Fi to log onto your bank account? How should PR specialists talk to journalists? Why is continuing education a good idea even for those already considered established experts in their field? These are a few of the topics Mikhail Vasin, the Head of Corporate Communications for Russia and Emerging Markets at Kaspersky Lab and an alumnus of the HSE Higher School of Marketing and Business Development, discussed in an interview with HSE.
HSE Graduate on Marketing Goods in China
Director of Strategy at the Mildberry branding agency, Anna Kosheleva is an alumni of the Marketing programme at HSE Perm. The agency began to study the Chinese market in 2012 and opened offices in Hong Kong and Shanghai.
Lots of Work and a Spot of Luck!
A 2015 graduate from the MA programme 'Experience Economy: Hospitality and Tourism Management. Tourism and Hotel Management,' Anastasia Salina, shares her thoughts on creative success.
'Being Athletic Means Being Successful'
In 2012, HSE alumnus Evgeny Koudryavtsev opened the football school Championka for pre-schoolers. At the school, kids are able to develop social skills and a ‘sense of the ball’ using Western methodologies. In the latest edition of Success Builder, Evgeny discusses the advantages to such an approach, as well as how Harvard does athletics and why a businessman should be athletic.
HSE Alumni Ambassadors Unite the World
HSE graduates work in dozens of countries, and to this end, the university has founded the HSE Alumni Ambassador project to unite them in a single network. HSE Ambassadors bring together local communities, organize business and informal events with HSE graduates, and provide advice to prospective students.
'All Business Ideas Are Meaningless until You Bring Them to Life'
Working with fine art is not only about well-known artists and beautiful paintings; it also requires precise calculation, analysis, management, and even psychology. Art can be a business, and an entirely interesting business at that. HSE alumna Ekaterina Plastinina, who founded and co-owns the art agency Alma Arts, sat down with Success Builder to discuss how to become a connoisseur of the auction business, how to successfully purchase a painting, and why Dubai is better than London.